Shaping Ideas For The Market - 1563 Words

Shaping ideas for the market Creating a service platform application for Make up, Nail and Hair artists Zienat Hanif 8594436 Abstract In this paper I will introduce the topic on Entrepreneurship what the definition is and what we can expect from entrepreneurs, this will include their characteristics, traits and behaviours. In this assignment I will also introduce my idea to create a service platform for Nail stylists, Hairdressers and Make up artists which I believe will give small entrepreneurs an opportunity to get more customers and develop their business as currently they are relying on word of mouth advertisement. The primary objective of this application will be to make it easier for potential customers to find the service via one app that fulfils their demand and needs. I personally believe this application will make customers life easier as they can plan their day accordingly and saving time as you can find all the services you may require in one handy application instead of searching the internet or yellow pages and having to call numerous places which I believe to be inconvenient for the customer. I have carried out market research and there is a demand and a need for this type of app as shown by customer feedback. In todays society we place emphasis on time,quality,service, and cost. This app will help to fill a gap in the market and further enhance customer experience and help small businesses to draw in customers which they couldShow MoreRelatedStrategic Management of Technological Innovation1157 Words   |  5 PagesInnovation. London: McGraw-Hill/Irwin. In this study, Innovation is the process of exploiting new ideas that that will lead to creation of new products or services. This does not mean that, invention of new idea is what is important but also bringing that idea to the market and putting it into practice as well as, exploiting it in a way that will lead to new services which improve the quality of new idea. Strategic management is the process of formulating and implementing cross-functional decisionsRead MoreImperialism DBQ Essay examples636 Words   |  3 Pagesdid Imperialism play in shaping U.S. foreign policy in the late 19th and early 20th centuries? Prior to the late 19th century, the United States was preoccupied with domestic affairs and simply used the Monroe Doctrine as their lone foreign policy. By the late 19th century, however, domestic concerns suppressed just enough to let foreign issues take the spotlight. The Industrial Revolution brought mass production, which forced the United States to seek a new global market for trade. America alsoRead MoreThe Peoples Republic Of China1261 Words   |  6 Pagesmaintain its communist ideological foundations. Market reform, or the transformation from a command economy to a market economy, has been on going since The Reform and Opening period, which was ushered in by CCP leader Deng Xiaoping in 1978. This contributed to huge social and economic development, which has had numerous positive impacts for the State, principally, allowing the Chinese Communist Party (CCP) to stay in power. However, in order to embrace market reform, the State had to relinquish partialRead MoreThe Stor y Of A Man Named Matthias1357 Words   |  6 PagesThis book tells the story of a man named Matthias who rose to fame through exploiting people through religion. During the rise of market society the mixing of religions brought about new struggles in society like never before. Mattias starts out in a rural town being raised,eventually though he moves out headed towards New York. Where market society is starting to thrive. He meets a girl and gets married. Has kids at builds a fortune as a skilled carpenter. After some failed business ventures heRead MoreEssay about Starbucks863 Words   |  4 Pagescoffee market? What were the most important factors in shaping his perspective and its success? 2. By 1987, Schultz bought Starbucks from its original founders. It has grown from six stores to over 3300 locations. What were the critical drivers of Starbucks success? 3. Why did Schultz think he successfully import the Italian coffee bar concept to the U.S.? 4. Why do YOU think Starbucks grew so quickly? Did they have to control so many aspects of the value chain in order to lead the market? 5.Read MoreIn â€Å"Worship At The Altar of Convergence†, Henry Jenkins discusses the concept of convergence, where600 Words   |  3 Pagescollective intelligence. Jenkins argues that American popular culture will be redefined by the struggles over convergence and media. With the idea of profit in mind, corporate leaders create mass amounts of opportunities that will attract the consumer’s attention, which will increase the amount of profit by expanding their market. By expanding their market, they are able to sell every brand by marketing consumers via multiple platforms. Jenkins explains how the audience’s active participation isRead MoreSocial Factors Affecting the Business Enviroment and People Around It1608 Words   |  7 PagesSocio-Cultural Factors Introduction Socio-cultural is based on the idea that the society and culture shape cognition. Social customs, values, beliefs and language are all part of what shapes a person’s identity and reality. According to this approach, what a person thinks is based on his or her social-cultural background. There are many factors which affect the organizations either internally or externally. These factors include demography, cultural values, changing roles of women, level of educationRead MoreSocial Shaping of Technology and Technological Determinism1431 Words   |  6 Pagest Social Context of Society Social Context of Technology – Essay â€Å"Technology is an independent factor impacting on society from outside society† Discuss with reference to both the Technological Determinist and the Social Shaping of Technology perspectives. The power technology obtains is incredible. In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its happeningRead MoreSocial Shaping of Technology and Technological Determinism1417 Words   |  6 Pagest Social Context of Society Social Context of Technology – Essay â€Å"Technology is an independent factor impacting on society from outside society† Discuss with reference to both the Technological Determinist and the Social Shaping of Technology perspectives. The power technology obtains is incredible. In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its happeningRead MoreSteve Jobs Role For Shaping The Modern Technology1219 Words   |  5 Pagesthe modern technology General Purpose: To inform Specific Purpose: I want my audience to know the role of co-founder and ex - Leader of the Apple Company, Steve Jobs for shaping the modern technology Thesis Statement: The three aspects of technology in which the Steve Jobs contributed hugely with breathtaking innovation and idea are: Music, Personal Computing and Smart Phone. Introduction I. [Attention getter] How many of you in this class has owned any Apple Company products? Just as I thought there

Contraceptive Use And The Condom - 986 Words

The Guttmacher Institute provides statistics based on reliable research regarding sexual and reproductive heath while promoting sexual and reproductive health and rights in the United States and around the world (2016). I searched the website and read the research and statistics about contraception in the United States. It provided considerable information concerning contraception, information that I knew prior to this course, as well as new and surprising information. The Guttmacher Institute gave detailed information about the effectiveness of different types of contraceptives. The pill is the most widely used form of contraceptive (2016). The Guttmacher Institute website gives the demographics of women using contraceptives. Women of all religious, non-religious, childbearing ages, and ethnicities use contraceptives. It talks about teen contraceptive use and the condom being the most common method used by both teenage males and females. The Guttmacher Institute also presents the benefits of contraceptive use. Some of the benefits include: reducing the risk of unplanned pregnancy, being able to decide when and how many children to have, as well as providing wellbeing benefits to mothers and babies (2016). I did have some, yet limited, knowledge about contraceptives before this class. I understood that contraceptives could be useful in preventing unwanted pregnancies. Not all women who use contraceptives do so for preventing unwanted pregnancies. It can also be used toShow MoreRelatedTeen Pregnancy Rates Have Reached An All Time High1565 Words   |  7 Pagesand administrations are having trouble accepting the distribution of contraception in educational facilities saying that it enables students to have intercourse and is also against religious beliefs. From my point of view, schools should have contraceptive supplements available to young adults and teenagers because it can lower the risk of teenage pregnancy and abortion, prevent sexually transmitted diseases, and help teenagers be comfortable making responsible decisions. According to the articleRead MoreThe Effects Of Reproductive Health On The Daily Lives Of Humans1352 Words   |  6 Pageshealth play a vital role in the daily lives of humans. Specifically for males, options for contraceptives remain fairly limited due to the market’s focus on the protection of women more often than men. As technology continues to advance, scientists and the general human population begin to look for more options to provide protection to men engaging in sexual intercourse. Barrier methods such as the condom, the vasectomy, and newly introduced Vasalgel make up the available options to men looking toRead MoreSchools, Latex, And Safe Sex : The Logic Behind Contraceptive1630 Words   |  7 PagesSchools, Latex, and Safe-Sex: The Logic behind Contraceptive Provision in Schools Many Americans have long and wrongfully assumed that the best approach to decrease teen pregnancy and spread of sexually transmitted diseases (STDs) is by committing students to an abstinence-only sex education. However, professionals have repeatedly revealed that while abstinence-only sex education programs have good intentions, they have shown both consistent and positive correlations with pregnancy and STDs. In contrastRead MoreProviding Teenagers Contraceptives in High Schools is the Next Step1102 Words   |  5 PagesProviding Teenagers Contraceptives in High Schools is the Next Step Approximately four million teens get a sexually transmitted disease every year (Scripps 1). Today’s numbers of sexually active teens differ greatly from that of just a few years ago. Which in return, projects that not only the risk of being infected with a sexually transmitted disease (STD) has risen, but the actual numbers of those infected rise each year as well. These changes have not gone unnoticed. In fact have producedRead MorePreventing Sperm From Entering The Uterus929 Words   |  4 Pagescannot utilize hormonal methods of contraception. Types of barrier methods include: 1- Male condom: The condom consists of a thin sheath placed over the glans and the shaft of the penis that is applied before any vaginal insertion. It is one of the most popular mechanical barriers. Among all of the barrier methods, the condom offers the most effective protection of the genital tract against STDs. Its use has increased from 13.2-18.9% amongst all females of reproductive age due to the disquiet regardingRead MoreThe Natural Family Planning ( Safe Period )1212 Words   |  5 Pagesunless, a backup contraceptive method is utilized. This method requires self-control. This method is not effective with improper utilization. The failure rate is relatively high. This method does not protect against STDs. II. Barrier methods: These methods are designed to prevent sperm from entering the uterus. Barrier methods are removable and may be an option for female who cannot utilize hormonal methods of contraception. Types of barrier methods include: 1- Male condom: The condom consists of aRead MoreMargaret Sanger, An American Nurse, Pioneered The Modern Birth Control Movement1159 Words   |  5 Pagesconcerns through magazine articles, pamphlets, and several books. In 1914, Margaret Sanger was charged with violating the Comstock Law, a federal legislation prohibiting the mailing of obscene material including information about birth control and contraceptive devices. Despite being imprisoned for her actions, she continued to publish information about birth control. On October 16, 1916, in Brooklyn, New York, Margaret Sanger along with her sister Ethel Byrne opened the first of several birth controlRead MorePersuasive Essay On Contraceptives1307 Words   |  6 Pagesallowed to prescribe contraceptives to children because it is not always used for sex, it avoids pregnancy, and it has health benefits. There are about fifteen different types of contraceptives that allows you to have sex without the risk of getting pregnant. One of the fifteen birth control methods are condoms, this is the most common method. It is affordable, easy to use, and protects against STI s. Free condoms are also given away in some hospitals or clinics. Normally condoms made from latex, butRead MoreThe History and Function of the Condom992 Words   |  4 PagesIntroduction The condom is a barrier device that is used since ancient times. Many couples do not want to get pregnant but still want to have sexual intercourse. In this circumstance, one way is to wear a condom. AIDS (Acquired Immunodeficiency Syndrome), is a pandemic that caused 36 million deaths worldwide (citation: UNAIDS.org, 2012) caused by HIV (Human Immunodeficiency Virus). One of the reasons why it spread so quickly is because of sexual contact. The men’s body fluid (semen) is spread intoRead MoreThe Methods For Preventing Pregnancy1573 Words   |  7 PagesEgyptians described how women used to introduce a device made of crocodile dung and fermented dough in their vagina. Other contraceptives methods that Egyptians used such as honey, placed plugs of gum and acacia in the vagina. Another example is Ancient Romans used a highly acidic concoction of fruit and nuts in the vagina. While these societies were trying to create different contraceptive methods, they came up with the barri er method which means that something was placed over the cervix to stop the movement

Satire In Gullivers Travels - 1455 Words

Authors write in many different forms and use many different elements in their works. One of these elements that writers use is called â€Å"satire.† This element is used to make fun of something that the author disapproves of in a comical but hidden way. Widely considered as one of the greatest satirists to ever live, Jonathan Swift used satire in his works to express his disgust in society and the British Monarchy during the 18th century. One of the greatest satires ever written by Swift was Gulliver’s Travels. In Gulliver’s Travels, satire is evident through Gulliver’s voyage to Lilliput, his dialogue with Lilliput’s emperor, and his time spent within the kingdom of Brobdingnag. First introduced in ancient Greece in 423 B.C., â€Å"satire†¦show more content†¦Swift expresses these feelings multiple times in the book in many different ways. In Gulliver’s Travels, Swift expresses his fury towards the British Monarchy and points out the many faults within the royal court. Swift first states in Gulliver’s Travels, â€Å"when a great office is vacant either by death or disgrace (which often happens) five or six of those candidates petition the Emperor to entertain his Majesty and the court with a dance on the rope, and whoever jumps the highest without falling, succeeds in the office† (Swift 44). This statement in the book shows his anger towards how people get into office. Showing how people will climb over each other to get an office position and that the monarchy will only let people with a plentiful amount of money and a good name run for office. Gulliver also notices within the book that all objects on the island of Lilliput are the same size as the Lilliputians, noticing this he makes the statement, â€Å"...but nature hath adapted the eyes of the Lilliputians to all objects proper for their view: they see with great exactness†¦Ã¢â‚¬  (Swift 62). Swift is satirizing in these lines that the British Monarchy is near sighted to problems outside of their kingdom and only care about Britain. Swift also brings out a major point later in the book when Gulliver ends up on the island of Brobdingnag. Since Gulliver is so small compared to the rest of the Brobdingnagians, he is treated kind of insignificant. Swift is comparingShow MoreRelatedEssay on The Satire of Gullivers Travels 807 Words   |  4 PagesThe Satire of Gullivers Travels      Ã‚  Ã‚   During the eighteenth century there was an incredible upheaval of commercialization in London, England.   As a result, English society underwent significant, changes in attitude and thought, in an attempt to obtain the dignity and splendor of royalty and the upper class (McKendrick,2).   As a result, English society held themselves in very high regards, feeling that they were the elite society of mankind.   In his novel, Gullivers Travels, JonathanRead MoreThe Use of Satire in Gullivers Travels903 Words   |  4 Pages Satire is a literary work that uses humor, hyperbole, and derision to ridicule the human behaviors and customs. Rather than being judgmental, many writers utilize satire to convey their innovative ideas to change certain aspects of society. From the many writers that used satire to condemn the actions of society, Jonathan Swifts, Gullivers travels, stands as one of the best satirical work in human history. Published in 1726, Gullivers travels i s an adventure of Lemuel Gulliver whose voyage turnsRead MoreSatire in Gullivers Travels Jonathan Swift Essay1032 Words   |  5 PagesSatire in Gullivers Travels Jonathan Swift In Gullivers Travels, Jonathan Swift makes a satirical attack on humanity. In the final book, Swift takes a stab at humanity by simultaneously criticizing physiological, mental, and spiritual aspects of humans. Literary critics Ronald Knowles and Irvin Ehrenpreis both agree that the last book focused entirely on satirizing humanity. The Yahoo brutes that inhabit Houyhnhnm Land are a despicable species that have the physical appearance of humansRead MoreSatire in Jonathan Swift ´s Gullivers Travels1944 Words   |  8 PagesJonathan Swift produced one of the most printed novels known to date. The novel, Gulliver’s Travels, not only received recognition for being reprinted an immense amount of time, but also for the satire found within the novel. Swift intended his novel to be used as a scapegoat in which he would reveal his opinion on the English society. Swift was able to demonstrate this satire through the four part plot of Gulliver’s Travels. Each part of the nov el told the journey of the protagonist and focal characterRead MoreEssay on Use of Satire in Jonathan Swifts Gullivers Travels729 Words   |  3 PagesEffective Use of Satire in Gullivers Travelsnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; Jonathan Swifts story, Gullivers Travels, is a very clever story. It recounts the fictitious journey of a fictitious man named Lemuel Gulliver, and his travels to the fantasy lands of Lilliput, Brobdinag, Laputa, and Houyhnhmn land. When one first reads his accounts in each of these lands, one may believe that they are reading humorous accounts of fairy-tale-like lands that are intended to amuseRead MoreGullivers Travels by Swift as a Fine Example of Satire Essay822 Words   |  4 PagesGullivers Travels by Swift as a Fine Example of Satire Gullivers Travels is a book which uses satire, to attack the politics of its time. Swift operates on two levels; on one level he tells an enjoyable fantasy story for all ages. On the second level behind the superficial narrative he comments upon the issues he faces in the reality of England and makes criticisms. The story is set on an island called Lilliput, it is inhabited by little people and it is this whichRead More Comapring Naivete and Satire in Jonathan Swifts Gullivers Travels and Voltaires Candide2292 Words   |  10 PagesNaivete and Satire in Jonathan Swifts Gullivers Travels and Voltaires Candide       A child has the ability to make the most critical and objective observation on society and the behavior of man. How is this possible? A child has yet to mature and lacks proper education and experience. However, it is for this very reason that a child would make the perfect social scientist; his or her naivete may provide an excellent means of objective criticism and most often satire. A childs curiousRead MoreSwifts Gulliver’s Travels by Jonathan Swift Essay1267 Words   |  6 Pages Swifts Gulliver’s Travels enables us to critically and harshly analyse our world and encourages us to evaluate the customs of early 18th century English society in relation to an ideal humanity. In order to address the injustices prevalent in human constructs and behavior, Swift uses literary techniques to induce a state of extreme self-doubt. The satires assessment of humanitys positive and negative traits is developed through Gullivers awkward process of identifying with t he loathsome YahoosRead MoreGullivers Travels1043 Words   |  5 PagesGullivers Travels INTRODUCTION Gullivers Travels (1726, amended 1735), officially Travels into Several Remote Nations of the World, in Four Parts. By Lemuel Gulliver, is a novel by Irish writer and clergyman Jonathan Swift .This novel is considered both a satire on human nature and a parody of the â€Å"fictional travelogues’ tales literary sub-genre. It is Swifts best known full-length work, and a classic of English literature. The book became tremendously popular as soon as it was publishedRead MoreAnalysis Of Jonathan Swift s Gulliver s Travels1439 Words   |  6 PagesJonathan Swift, well-known for his stark works of satire, uses his novel Gulliver’s Travels to mock his society and culture and in doing so, he addresses the flaws in man-kind as a whole. He always tried to give his readers a different perspective on current political and social issues through the pages and chapters of his books. The people who weren’t appalled by his views happened to appreciate his plain way of speaking on actively-discussed topics. While his writing had been relatively eminent

Southwest Airline Case Study Free Essays

BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider, how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned, the employees are extensively trained so as such to ensure that they are able to satisfy the arising concerns and needs of the customers effectively and efficiently. They are actually made to practically exercise resolving complaints and other service problems on the spot. We will write a custom essay sample on Southwest Airline Case Study or any similar topic only for you Order Now Moreover the employees are made to look professional and behave in a professional manner because they have to deal directly with the customer. One-on-one communication and query handling requires good communication and interpersonal skills to ensure the supreme satisfaction of the customers and their complaints. Otherwise; the demand for their product will eventually die out. The product that this airline is offering is a travel solution for the customers; with the standards set as the low airfares and high service standards. They provide attentive service to the customers in the sky and on the ground and see every flight as an opportunity to underpin and reinforce its reputation for a friendly service that caters to all the flight related concerns of the employees. Another point mentioned in the case is that this Southwest Airlines has a mission statement as: delivering the services with a smile shows that the airline genuinely cares about the customers. A cultural committee is appointed at the headquarters that enables to keep the service spirit alive. Moreover for every airport, they have these committees that ensure service spirit eventually upgrading the customer service area. Furthermore, there are maintenance facilities available across the country. The services of the employees are appraised as per performance and their relationship with customers. Actually these achievements are celebrated for that employee especially who provides outstanding service. This helps in employee retention and satisfaction to remain as a part of that network. Moreover an example can be quoted from the case itself that; the events or the employee appreciation are held around the country such as incoming flight passengers surprisingly with the crew members bringing along the cookies and milk. This shows a small gesture of appreciation and employee motivation. The concept of team work and tolerance is one of the most important concepts to be inculcated in the people who are being hired for serving the customers. Only those people are hired who can co mmunicate, correspond and behave in a friendly manner and work cooperatively with their colleagues. Q2: What experience qualities might weigh most heavily in customers evaluations of the services delivered by the Southwest Airlines? What are the implications for the airline’s service marketing efforts? Actually from the perspective of the customer, it is the product that holds the greatest importance; however the product placement along with the services is the best combination to attract a bunch of customers. Mainly there are two important things that help a company to remain at a competitive position in the market; cost leadership and differentiation. Basically Southwest Airlines is catering to both these requirements to strengthen its stature in the market as one of the most competitive airlines. The Southwest airline was able to control their fuel costs and gained a greater market share while most of its competitors had to shrink their schedules and eventually tightening their belts. It was usually seen that the competitive airlines have been facing the issue of high fuel rates and eventually the lower demand, because they are forced to charge extra fee from the customers for checking baggage and other services. However, Southwest Airline has tried to manage the lower costs and avoids charging extra fee for every facility and has offered a bundled service pack, as compared to the competitors; who have been unbundling the price and product. Bundling gives an edge to accommodate some of the extra charges and help the company as well as the customers. However since the seats are not reserved thus the airline also gives the chance to the passengers to jump forward on the flight, but for this service an amount is charged. Moreover instead of charging higher prices Southwest Airline accommodates the customers’ needs by providing bundles that are valued by the flyers. Some suggestions will be enhancing the expenditure on the advertisements and more promotional activities. The concentration on the actual and the augmented product will help the company in giving something extra and different to the customers. Cutting the costs and lowering prices will help in maintaining the customer demand for the brand product. Product pricing and the core product should be given eminent importance. Possibly, linking with a Public Relations organization will help increase the popularity of the products and services being offered by Southwest Airlines. Q3: What is Southwest Airline doing to manage the customer’s service expectations? In order to manage the expectations of the customers regarding the services provided by the airline, some new features have been introduced like the â€Å"bags fly free† campaign that enables the loading of first two items of checked baggage of the customers on the fare for free. Another more attracting feature is the â€Å"Business select† airfare, where the priority boarding is bundled as such that the customers are offered a free drink along with extra frequent flyer points at a slightly higher price. These points can be used later on any time. Moreover, if the business selects customer to fly on the scheduled flight then the airfare is applied to the cost of a later travelling schedule at any time in the next year. This is one of the main features that make the bundled services attractive to the customers. They use price bundling as an edge to keep the customers coming in and maximize on their profits. The annual profits since the previous 35 years have shown a remarkable record, in a row. However since the running of an airline is not an easy task which involves a lot of finances and efficiency, Southwest Airlines have made it through mainly by keeping the customers satisfied and have maximized their profits on the customer service side. The stock symbol is LUV, which of course is a very attractive caption, and the company aims at making the customers come back to them and use their services by ensuring that the customers remain smiling all the way long. Therefore they will eventually come back for the LUV. Conclusion The main aspect for an airline is to make sure that the travellers remain happy and are treated properly because at the end of the day, it is the service that an airline provides to a customer by charging an amount of money; therefore the overall experience has to be made pleasant and memorable positively. Failing to do so will eventually lead the company to die a natural death. Reference Guardian Company; (2013); US airline complaints rose 20% last year, Transport Study; United Kingdom http://www. guardian. co. uk/business/2013/apr/08/theairlineindustry-air-transport How to cite Southwest Airline Case Study, Free Case study samples

Encoding and Decoding Communication †Free Samples to Students

Question: Discuss about the Encoding and Decoding Communication. Answer: Introduction Evolution has been consistent in technology and the tools and processes that have been developed on the basis of technology. Technological practices that were in existence few years back are considered as outdated and obsolete in the current times. There are many industries, sectors, organizations and businesses that have adapted and have included technology in their operations and responsibilities. Accounting and finance is one such huge industry that has made use of technology which has led to the evolution of the accounting practices and activities. The details around accounting information systems along with their specifications and attributes have been covered in the report. E-commerce and online shopping and retailing have spread rapidly and there are endless organizations in Australia that are dealing in the same line of business. One of such online retailers of groceries and other household items is Woolworths. It has its online presence in the form of a website to offer products to the consumers. Every organization has a specific organization structure that is followed and the same applies to Woolworths as well. The organizational structure in this case is cascaded in three primary levels that consist of senior level managers, middle and lower levels managers, and operational staff members (Woolworths, 2017). Organizational Structure - Problems The resources and management that is associated with any organization can lead to success and may also contribute in the failures. In case of Woolworths, there are a few issues that have been observed in terms of the organizational structure that is present with it. The resources are spread at three levels in Woolworths which include senior managers, business owners and directors at the top level followed by departmental heads and project managers at the second level and the sales team, operational workers etc. at the third and last level. There is however integration necessary in the organization to allow these resources to function as one unit which is currently missing because of the nature of the organizational structure (Henderson, 2004). Accounting information systems have been proposed at Woolworths to overcome the issues and problems and for the introduction of latest mechanisms and practices. There are various methods of acquisition of these packages which may be used such as deployment and acquiring of custom software that will have the specific requirements and features built in to the software. Woolworths can also go ahead with the implementation of commercial software in the architecture. Another effective method will be Enterprise Resource Planning (ERP) software and its implementation (Yang and Tamir, 2015). The ERP package will provide several benefits to the organization in terms of the level of required integration and the add-ons such as no issues with the performance and reliability of the system (Mallery, 2011). The first phase that is involved in the sales process at Woolworths is marketing and research that includes conduction of sales training and specification of the objectives and criteria. The next phase that is involved is the qualifying phase in which accounts potential is accessed and planned along with the identification of the opportunities. Agreement on the implementation is done in the proposing phase which is the third phase followed by the delivery to the customers to gain their satisfaction (Gulledge, 2002). Control Problems Frauds The sales process that has been depicted above consistent of many activities and there are sub-activities and processes that are present in each phase. Because of the involvement and existence of so many entities, there are several problems in terms of control, review, validation and monitoring that have been observed (Mohapatra and Patnaik, 2011). Many of the malevolent entities also take benefit of the situation and cause frauds and similar practices that may lead to damage and loss. These frauds are association with the execution of false practices, non-adherence to the standards, non-compliance and many such issues. Development is an ongoing process that does not have a stop or an end. Technological practices that were in existence few years back are considered as outdated and obsolete in the current times. There are many industries, sectors, organizations and businesses that have adapted and have included technology in their operations and responsibilities. Accounting and finance is one such huge industry that has made use of technology which has led to the evolution of the accounting practices and activities (Seethamraju, 2012). The impact of the developmental process in accounting industry has impacted the related entities. It has an impact on the customers as they are now able to choose from increased number of options and the way the business is conducted has also changed. There have also been impacts on the business owners and service providers as the expectations and demands have transformed from earlier times to the present day (James, 2016). Accounting activities are spread over various areas and activities such as bookkeeping, auditing, reconciling etc (Afpbb, 2016). Because of the demands of the customers and the increase in the use of services, there are more than 10,200 companies that work in the area of accounting services and practices. These organizations are composed of many resources that are engaged with the company and there are more than 131,000 resources working in these firms. It is believed and researched that the industry will witness a growth rate of 6-7% percent in the current financial year which will lead to further expansion and will also generate lot of profits (Bankwest, 2015). Market Leaders and Competitive Advantages of Accounting Packages Customers expect and demand versatility, scalability along with the functional aspects from the accounting package that is based upon automated concepts and processes. Numerous providers have tried their hands to offer best quality services to the users and there are a few that have succeeded at making a mark in the market and among the consumers. One such excellent accounting information package is MYOB. Real-time 24x7 view of business activities is offered Elevated levels of integration are provided by this package Continuity of the services is never compromised as it allows the users to access the package in offline mode There are quality and regulatory standards that are maintained by this package Users can customize the package in terms of features, themes, add-ons, colors etc (Myob, 2016). In the present times, customers expect and demand versatility, scalability along with the functional aspects from the accounting package that is based upon automated concepts and processes. Numerous providers have tried their hands to offer best quality services to the users and there are a few that have succeeded at making a mark in the market and among the consumers. One such excellent accounting information package is Intuit QucikBooks. Cost of this package is very low whereas the list of services offered is not compromised or minimized Types of the users and the version of the package has no effect on performance Information and enterprise data management offered with this package is excellent as it allows efficient storage along with latest mechanisms Users can access the package on the web platform along with mobile platforms and there is excellent compatibility that is offered Risk management and security infrastructure that is offered with this package is excellent and there are no compromises on the protection mechanisms (Advisoryhq, 2015). Features such as versatility, scalability along with the functional aspects are expected and demanded by the customers from the accounting package that is based upon automated concepts and processes. Numerous providers have tried their hands to offer best quality services to the users and there are a few that have succeeded at making a mark in the market and among the consumers. One such excellent accounting information package is Saasu. The package offers elevated levels of integration and also the issues existing with the organization can also overcome with the installation of the package. One of the distinguishing features of the package are the currency options that come along with this package and the language support and personalization. Customers expect and demand versatility, scalability along with the functional aspects from the accounting package that is based upon automated concepts and processes. Numerous providers have tried their hands to offer best quality services to the users and there are a few that have succeeded at making a mark in the market and among the consumers. One such excellent accounting information package is Reckon. Reckon is the service provider and accounting package that is being used by hundreds and millions of users and there is a lot of market data available for this one. Investments that are made by the customers remain safe as there are millions of users already associated with it. Credit management can be easily done through this package and there are also various billing activities that can be executed and calculated easily (Carey, 2015). Presently, customers expect and demand versatility, scalability along with the functional aspects from the accounting package that is based upon automated concepts and processes. Numerous providers have tried their hands to offer best quality services to the users and there are a few that have succeeded at making a mark in the market and among the consumers. One such excellent accounting information package is Xero. Time can be saved with implementation of this package as it offers very fast speed and processing. Reconciliation activities play an important role in finance which is made easy with this tool Navigation is self explanatory and the layout is also kept simple so that users may not face any difficulties in understanding Elevated collaboration with rest of the tools can be obtained (Miller, 2016). Cost of Packages Package and Cost Type Package 1: MYOB Package 2: Intuit QuickBooks Package 3: Saasu Package 4: Reckon Package 5: Xero Basic Charges as $50 for the validation period of 30 days will be applicable Charges as $12 for the validation period of 30 days will be applicable Charges as $15 for the validation period of 30 days will be applicable Charges as $5 for the validation period of 30 days will be applicable Charges as $9 for the validation period of 30 days will be applicable Premium Charges as $99 for the validation period of 30 days will be applicable Charges as $21 for the validation period of 30 days will be applicable Charges as $180 for the validation period of 30 days will be applicable Add-ons determine the cost in this case Charges as $70 for the validation period of 30 days will be applicable Cost associated with the packages (Advisoryhq, 2015) Challenges for users There are various attacks on availability that are given shape by the malicious entities that include denial of service, server impersonation, ransomware and spyware attacks. Hidden and untold costs are also associated with the packages that cause occurrence of numerous challenges for the users in terms of budget overrun and estimations (Crowder, 2016). Technical failures occur in certain cases which are due to an operational error or technical fault. Absence of support, documentation and assistance leads to presence of many risks and concerns in terms of confusions and ambiguities. Conclusion Maintaining pace with the latest technology is essential for the organizations which shall be applied in the Australian based online retail store, Woolworths as well. There are many developments that have been done in the field of accounting and finance which shall be applied in Woolworths so that latest offering is made possible for the consumers. There are scenarios in which there are issues around fraud and risks that emerge which shall be dealt with protection and related mechanisms. References Advisoryhq.com, (2015) 5 Best Small Business Accounting Software in Australia. [online] AdvisoryHQ. Available at: https://www.advisoryhq.com/articles/5-best-small-business-accounting-software-in-australia/ [Accessed 13 Apr. 2017]. Afpbb, (2016) The Australian Accounting Industry. [online] Afpbb.net.au. Available at: https://www.afpbb.net.au/Resources/TheAustralianAccountingIndustry.aspx [Accessed 13 Apr. 2017]. Bankwest, (2015) Accounting Services Industry Report. 1st ed. [ebook] Bankwest. Available at: https://www.bankwest.com.au/cs/ContentServer%3Fpagename%3DFoundation/CS/Blob/Document%26id%3D1292539844555%26ext%3D.pdf+cd=3hl=enct=clnkgl=in [Accessed 13 Apr. 2017]. Carey, M. (2015) Cloud Accounting Overview 2015: MYOB Essentials vs Xero vs Intuit QuickBooks Online vs Reckon One - Digital First. [online] Digital First. Available at: https://www.digitalfirst.com/2015-overview-cloud-accounting-software/ [Accessed 13 Apr. 2017]. Crowder, C. (2016) [online] Techin.oureverydaylife.com. Available at: https://techin.oureverydaylife.com/disadvantages-accounting-software-1965.html [Accessed 13 Apr. 2017]. Gulledge, T. (2002). Business process management: public sector implications. Business Process Management Journal, 8(4), pp.364-376. Henderson, L. (2004). Encoding and decoding communication competencies in project management ? an exploratory study. International Journal of Project Management, 22(6), pp.469-476. James, D. (2016) 7 accounting packages for Australian small businesses compared: including MYOB, QuickBooks Online, Reckon, Xero. [online] BIT. Available at: https://www.bit.com.au/Review/344651,7-accounting-packages-for-australian-small-businesses-compared-including-myob-quickbooks-online-reckon-xero.aspx [Accessed 13 Apr. 2017]. Mallery, M. (2011). Project Management Portal (PMP) from the University of Washington Information Technology Wiki - https://wiki.cac.washington.edu/display/pmportal/Project+Management+Portal. Technical Services Quarterly, 28(3), pp.365-367. Miller, K. (2016) Xero Review 2016 | Reviews, Ratings, Complaints, Comparisons. [online] Merchant Maverick. Available at: https://www.merchantmaverick.com/reviews/xero-review/ [Accessed 13 Apr. 2017]. Mohapatra, S. and Patnaik, A. (2011). Sustainability in HRIS implementation through effective project management. International Journal of Project Organisation and Management, 3(1), p.78. Myob, (2016) Online Accounting Software for Businesses | MYOB. [online] Myob.com. Available at: https://www.myob.com/au/accounting-software/compare [Accessed 13 Apr. 2017]. Ryan, E. (2016) The Evolution of Accounting Software: Past, Present and Future|. [online] Gaaaccounting.com. Available at: https://www.gaaaccounting.com/the-evolution-of-accounting-software-past-present-and-future/ [Accessed 13 Apr. 2017]. Seethamraju, R. (2012). Business process management: a missing link in business education. Business Process Management Journal, 18(3), pp.532-547. Woolworths, (2017). Woolworths Supermarket - Buy Groceries Online. [online] Woolworths Online. Available at: https://www.woolworths.com.au/ [Accessed 13 Apr. 2017]. Yang, Y. and Tamir, G. (2015). Offshore software project management: mapping project success factors. International Journal of Project Organisation and Management, 7(2), p.111.

In this essay I intend to compare each opening scene in both movies by focusing on the similarities and differences Example For Students

In this essay I intend to compare each opening scene in both movies by focusing on the similarities and differences The Zeferelli version of Romeo and Juliet was made in the 1960s and is set in Verona. It has the more traditional approach to a Shakespearean text. The film is aimed at existing admirers of Shakespeares work, basically an older target audience. The actors in the film are white and have English accents. It is obvious that the film was set in Elizabethan times because of the costumes and the surroundings. On the other hand Baz Luhrmans version of Romeo and Juliet is aimed at a younger audience. The film is played out so young people can identify with it. An example of this is the way it deals with relationship problems like those of Romeo and Juliet who are trying to persuade their rival families to try and accept their relationship. The style of the film is slick and flashy, set in a modern day California. The actors come from a variety of backgrounds including Hispanic, White and black American ethnicities, no doubt Luhrman chose this mixture to reflect the different ethnicities of modern-day multicultural cities. Luhrman bends the rules by changing Shakespeares Romeo and Juliet from an old classic play aimed at middle-aged people to an all action Hollywood film, which young people can relate to. He uses various camera shots like close ups, freeze frames, inserts and speed editing. The movie soundtrack is also modern with popular artists such as Desree, The Cardigans and Radiohead. The cast has popular young actors including Claire Danes and Leonardo Di Caprio. In contrast to Luhrmans opening, the Zeferelli version begins with the camera moving very slowly. We see a courtyard in the early morning mist. Then the sun rises and starts to shine with credits appearing over it. Slow Elizabethan music is played which introduces a sense of calm and history. I think Zeferelli uses the sun to create themes of anger and passion. Zeferelli uses the sun as a symbol to represent the fight at the market as anger and the passion shared between Romeo and Juliet. The prologue, in the form of a voiceover, is narrated in a very classical English accent and tells us what we are about to see later on in the film. However, at the start of the Luhrman version we see the use of a modern household appliance, a television screen .The prologue is read out by a black female newsreader. This symbolises cultural diversity, which would attract a broader audience. For a moment there is calm until the next shot, which is noisy. Loud opera music played with big white letters flashing up on the screen. The noise represents the ruckus caused by the rival families during the fight. We see various different modern images; helicopters, police chases, distressed and angry faces, newspaper articles reporting on fights, skyscrapers with the names of Capulet and Montague. The prologue is then read again, this time by an American man. He speaks the prologue loudly while words flash up on the screen in big, white letters as he says them. The next scene shows a group of boys in a car, shouting. In a similar style to Zeferelli, Luhrman uses certain types of clothes, music and colour to represent the different qualities of the characters. The Montague boys have body piercing and tattoos, brightly coloured modern clothes and are listening to heavy metal music, all of which were fashionable in the late 1990s when the Luhrman version was made. We may think of the Montagues as jokers because of their bright clothes, yellow, green and pink coloured. .u91c7da2555a968aecce58873b1cbbd7d , .u91c7da2555a968aecce58873b1cbbd7d .postImageUrl , .u91c7da2555a968aecce58873b1cbbd7d .centered-text-area { min-height: 80px; position: relative; } .u91c7da2555a968aecce58873b1cbbd7d , .u91c7da2555a968aecce58873b1cbbd7d:hover , .u91c7da2555a968aecce58873b1cbbd7d:visited , .u91c7da2555a968aecce58873b1cbbd7d:active { border:0!important; } .u91c7da2555a968aecce58873b1cbbd7d .clearfix:after { content: ""; display: table; clear: both; } .u91c7da2555a968aecce58873b1cbbd7d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u91c7da2555a968aecce58873b1cbbd7d:active , .u91c7da2555a968aecce58873b1cbbd7d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u91c7da2555a968aecce58873b1cbbd7d .centered-text-area { width: 100%; position: relative ; } .u91c7da2555a968aecce58873b1cbbd7d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u91c7da2555a968aecce58873b1cbbd7d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u91c7da2555a968aecce58873b1cbbd7d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u91c7da2555a968aecce58873b1cbbd7d:hover .ctaButton { background-color: #34495E!important; } .u91c7da2555a968aecce58873b1cbbd7d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u91c7da2555a968aecce58873b1cbbd7d .u91c7da2555a968aecce58873b1cbbd7d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u91c7da2555a968aecce58873b1cbbd7d:after { content: ""; display: block; clear: both; } READ: Foolish Teen Lovers Get What They Deserved! EssayIn the Zeferelli version we see a very crowded and noisy market place. The camera focuses on two rowdy men who are again dressed in bright colours, yellow and red. As the two men are laughing and making jokes about women from a rival family, the Capulets, it is clear that these men are members of the Montague family. The audience may associate the colours which they are wearing with those associated with jokers. Zeferelli uses colour to represent the characters characteristics. Zeferelli creates the effect of a real market place when people walk right in front of the camera. The hustle and bustle of people passing by makes it more authentic. In this version, the Capulets show up they are very different to the Montagues. The audience would notice this in comparison to the clothes that the other people of the market place are wearing. They are dressed in black and gold, symbolising both death and wealth. Soon Tybalt Capulet moves into the picture, the camera moves very slowly from his feet up to his face then we see a close up shot of his face. Close-ups are there to help the audience identify with the characters facial expression. An example of this is the mischievous look that Tybalt has on his face, as if he is going to start a fight with the Montagues. When the eventual fight scene occurs the camera moves very quickly and we lose sight of who is fighting. All we can hear are people shouting and screaming, with a mix a close-ups and medium shots of various parts of the body. The camera creates the effect of complete havoc. This is meant to distress the audience and maximise the chaos. As the prince arrives and the crowd disperses he delivers his ultimatum to the families saying, If ever you disrupt the quiet of our streets again, your lives will pay the forfeit of the peace. Silence is observed by all so you can hear the princes words. This is because the princes speech is a crucial part of the story and his final threat underlines all that happens in the play. The camera makes him out to be strong and powerful, showing low shots of him so that he seems tall and courageous to the audience and therefore indicating his authority and power. In the Luhrman version the fight takes place at a gas station instead of the market places of Zeferellis. Tybalt leads the Capulets. He comes across as fearless and powerful. When the camera shows his boots we associate them with cowboy boots from a western movie. Then this idea is confirmed by Western music playing in the background. The camera moves into a close- up shot of his face. The Capulets seem the most dangerous of the families; they have slicked back hair, wear leather and carry guns. There are various similarities and differences between the two directors versions. Zeferelli stays much closer to Shakespeares classical style using the dusty streets of Verona for the set. On the other hand Luhrmans is a modern version in which he uses images and music from modern pop culture. Both films are similar in the way that they convey the characters personalities in the same way as the original play.

The Tell Tale Heart and the Black Cat Essay Sample free essay sample

â€Å"Can you non see I have full control of my head? Is it non clear that I am non huffy? I could hear sounds I had neer heard before. I heard sounds from Eden and I heard sounds from snake pit! † This quotation mark from the storyteller of the short narrative. ‘The Tell Tale Heart’ . shows us how the storyteller has wholly lost his senses. believing in the supernatural and the storyteller even tries to carry us that he has the powers of a God. One of the chief subjects in both ‘The Black Cat’ and ‘The Tell Tale Heart’ is unhealthy obsessivity. the objects of which are besides of import symbols in the narratives. For illustration. in ‘The Black Cat’ . the storyteller is unnaturally obsessed with his black cat and its milieus. believing it to be the cause of his ruin and in ‘The Tell Tale Heart’ . the storyteller was foremost obsessed with the old man’s vulture-like oculus and subsequently his crushing bos om. We will write a custom essay sample on The Tell Tale Heart and the Black Cat Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the symbols in ‘The Black Cat’ was Pluto. the favored cat. This symbol relates to the subject because the storyteller of this narrative was unnaturally obsessed with the cat. believing that the cat was responsible for all the bad luck and purportedly supernatural things that were go oning. such as when his house burned down. The storyteller. who was get downing to lose his saneness. was convinced that the cat was out to acquire retaliation on him. â€Å"The cat was a beautiful animate being. of remarkably big size. and wholly black. I named the cat Pluto and it was the pet I liked best. † the storyteller explains. From this. we can state the storyteller loved his favored cat really much. more than his other pets and even more than his married woman. Edgar Allen Poe successfully conveyed the thought that when you love person and they turn against you. it hurts even more. He is proposing to us that the ground why he all of a sudden became barbarous to the cat was because it was intolerable to him that this most loved and sure animal should turn against him. This type of hurting and torment is really common as we tend to ache more if person closest to us should turn against us. The coloring material of the cat was black. which is symbolic because the color black symbolises bad fortune. bad luck and d ecease. which is precisely what the storyteller believes the cat brings. â€Å"It about seemed that the cat had in some cryptic manner caused the house to fire so that it could do me pay for my evil act. so that it could take retaliation on me. † By stating this. the storyteller seems to believe that the cat wants to take some sort of supernatural retaliation on him because the storyteller had killed the cat out of hurting and bitterness. since the cat had turned off from him. The cat’s name is Pluto and he symbolises Pluto. the Roman God of the underworld ; the Christian equivalent being the Satan in snake pit. The basement is a symbol found in â€Å"The Black Cat† . This relates to the subject because the storyteller is obsessed with the cat and everything supernatural go oning around it. Many unusual and supernatural happenings happen down in the basement ; non to advert. that to the storyteller ; the basement is like snake pit because snake pit is below the Earth and the basement is at the underside of the house. â€Å"I jumped from my bed and found that the full house was filled with fire. I thought of the cat as I watched it fire the cat whose dead organic structure I head left hanging in the basement. â €  The storyteller believed that the cat was like the Satan in snake pit. acquiring retaliation on him for his evil Acts of the Apostless with red region: The red region being the fire firing down his house. The cellar symbolized all things supernatural and symbolizes retaliation: â€Å"On the body’s caput. its one oculus filled with fire. its broad unfastened oral cavity the coloring material of blood. sat the cat shouting out its retaliation! † The storyteller murdered his married woman and embedded her in the cellar’s rock walls. non recognizing that the cat was entombed in at that place with her. So when he was certain that the officers wouldn’t happen a thing. the storyteller tapped the rock wall of the basement and all of a sudden a atrocious call came out of the wall. The call belonged to the cat and the storyteller was obsessed and convinced that he was the shade of the first cat coming back for its retaliation. From this. Edgar Allen Poe is seeking to convey the message that by making an evil act. guilt and fright will catch up with you. This is seen in today’s society in many degrees. For illustration. when we do a smaller graduated table â₠¬Ëœwrongdoing’ such as tell a prevarication. guilt and fright will catch up to us. in the same manner as making the large offenses such as slaying. Another symbol in â€Å"The Tell Tale Heart† was the old man’s vulture-like oculus. This relates to the subject because the storyteller is unnaturally obsessed with the old man’s oculus believing that â€Å"for it was non the old adult male I felt I had to kill ; it was the oculus. his Evil Eye. † The storyteller was afraid of the ‘evil eye’ and was wholly obsessed with it believing that is symbolized all things evil. awful and supernatural. The storyteller believed that the old man’s oculus. â€Å"was like the oculus of a vulture. the oculus of one of those awful birds that watch and wait while an carnal dies† and felt the lone manner to acquire rid of all this evilness was to ‘shut this oculus everlastingly. ’ Therefore the storyteller became haunted with destructing the oculus which he believed symbolized all things atrocious and evil. It is suggested that it was due to the ‘evil eye’ that the storyteller became brainsick because â€Å"due to that oculus. that difficult blue oculus. the blood in my organic structure became similar ice. † This is highly common in mundane society as there is ever something that will rag person and on occasion it will tip them over the border. taking to crazes and mental instability. Another symbol is the continuously beating bosom in â€Å"The Tell Tale Heart† . This relates to the subject because the storyteller of this narrative was obsessed with the bosom. believing that the bosom of the old adult male with the vulture-like oculus that he murdered was still crushing. and the narrator’s fright of being caught overpowers him. His compulsion and crazes lead to a mental dislocation and a confession to the constabulary. because he thinks that they are playing a game with him. when all along it was merely his ain bosom buffeting: â€Å"It was a speedy. low soft sound. Louder it became. I was certain they heard it! Suddenly I could bear it no more. I pointed at the boards and cried. â€Å"Yes I killed him. But why does his bosom non halt whipping? † This quotation mark from the storyteller indicates that the bosom is a symbol of the narrator’s feelings. While the storyteller believes that it is the old man’s bosom whipping. it is really his ain bosom thumping off. His bosom gets louder and louder as he gets more hysterical. From this. Edgar Allen Poe is seeking to state us that it was the narrator’s compulsion with the old man’s bosom that prevented him from seeing that it was really his ain bosom that was crushing madly. This is really common in today’s society ; many people are blinded from the truth by their compulsions with falsities. â€Å"The old man’s fright must be great so. As the sound grew louder. my choler became greater and more painful. But it was more than choler. In the quiet dark. my choler became fright for the bosom was crushing so aloud that I was certain person must hear. † This quotation mark from the storyteller shows that the storyteller believes that because the old adult male was highly scared. his bosom was thumping loud plenty for him to hear but in existent fact. it was his through his ain fright taking him to kill the old adult male. Both the storytellers from â€Å"The Black Cat† and â€Å"The Tell Tale Heart† are unnaturally obsessed with something negative that becomes symbolic of ruin for them. â€Å"The Black Cat† storyteller is unnaturally obsessed with Pluto. the cat. believing that it brought bad luck and â€Å"The Tell T ale Heart† storyteller was unnaturally obsessed with the continuously beating bosom and vulture-like oculus of the old adult male. â€Å"Yes! He was dead! Dead as a rock. His oculus would problem me no more! † These really unhealthy compulsions caused the two narrator’s ruins. their mental impairment and increasing lunacy.